BHS Extra - Papa John's Ad

I made this ad for Papa John's Pizza here in Oxford. The client asked for it to be ridiculous, and sound like a monster truck commercial. So, I decided since we wanted extreme, I'd go all the way. This ad is what I came up with. After hearing it, the Papa John's guy only had one comment: "AWESOME. It's perfect. Change nothing." It's been running 10 times a day for about a week now. Check out BigHotSho.com for more info.